4 Ways to Add Your Personality In Your Website, Without Losing Professionalism
Your personality is your greatest competitive advantage
Your clients are looking for a specific skillset, but they are also looking for someone they can trust, and relate to. We want to make sure your personality is included, while also ensuring you are a professional.
Below I have included 5 ways you can add your personality into your website so you stand out against your competitors.
1. Include Your Experience
If you have experience in a corporate world, but are now freelancing, don’t hide your background. Share your expertise, but just not like a resume. You’ve had years in project management, share that you are driven by streamlined processes and enjoy getting projects done on time.
What You Should Do: Include your expertise throughout your website where you see fit, and with heart. Especially in your About page. This isn’t a resume, but you want your clients to know you are a professional with a personality. This builds connection before they reach out and inquire with you.
2. Share Your "Why," Not Just Your "What"
Your website should go a little deeper. Why do you do what you do. As a small business owner, blogger, or content creator clients want to know the reason why, not always just the services you provide.
What You Should Do: Give a little extra when explaining what you do. For example, “We offer social media services for small businesses.” you could say, “We offer social media services to small business owners, because we believe they deserve high quality social media presence that outshines their corporate competitors.”
3. Photography Tells a Story
The photos you place on your website, can help strike a balance between the professional lingo and your personality.
What You Should Do: Include at least one photo where it is a high-quality headshot (where you look professional and approachable of course)! Then sprinkle in lifestyle photos, think having a cup of coffee at your work desk, a photo of you scrolling on your phone. hands on your keyboard, you name it. This just adds in, “I’m here and I’m human” to your website.
4. Write Like You Talk (Within Reason - Of Course)
Potential clients will not want to ready dry copy. They also do not want to read paragraphs about what you do. There is a balance in getting your message to your clients professionally, personally, and efficiently so they don’t stop the scroll.
What You Should Do: A few points here;
If you are the only person at your business, skip the we and us terminology.
Read your website text out loud to see if it makes sense, or something you would say to someone during a call or over a lunch meeting.
Keep your writing 80/20. 80% of the time your copy should focus on clients needs and the services you provide. 20% can be used for personal touches to include your personality.
Final Thoughts
By keeping the 80/20 rule in mind, it can help you move forward in writing your website copy. You do not always need to be professional copy, nor do you always need to be personal copy. Having a balance is important. By blending both you can create that connection with your clients way before you meet them after they submit their inquiry form to work with you.
Website Design Resources to Check Out
Branding Toolkit: 25 color palettes with font pairings and logo suggestions. Choose & launch.
Squarespace Playbook: 44-page digital download with steps to launch your Squarespace Website.
Big Cat Creative’s Squarespace Website Templates: Customize a template to launch faster!
Pinterest Wealth Academy: Learn how to market your business through Pinterest, rather than always feeling “On” through Social Media.
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